Markets / Vietnam VN
Vietnam A hundred million people. One very loud canvas.
4.6M
daily impressions
90+
premium boards on rate card
420
fleet vehicles under contract
120+
campaigns delivered
01 Why Vietnam
We opened in Ho Chi Minh City in 2019 and scaled to Hanoi two years later. Vietnam rewards speed and boldness — so we hold preferred rates on the boards of District 1, run fleets through the Old Quarter, and wrapped the very first commercial train on HCMC Metro Line 1.
100M people, median age 32
One of the youngest, most mobile-first audiences in Asia — and they live on the street level our formats own.
Motorbike-first cities
8.5M bikes in HCMC alone. Eye level here is the road — boards, fleets and street media outperform everything else.
A market that rewards first movers
Metro Line 1, new ring roads, new LED facades — we secure launch inventory before competitors know it exists.
02 Formats in Vietnam
Every surface, accounted for.
Boards of District 1 & beyond
Mega boards on Nguyen Hue, Ton Duc Thang and the airport corridor, plus digital units across Da Nang and Hanoi.
- District 1 & Thu Thiem
- Hanoi Ring Road 3
- Static & digital mix
Tuk-tuk & taxi fleets
420 wrapped units flowing through the Old Quarter, Bui Vien and My Khe beach road — moving billboards that never park.
- 20–420 unit fleets
- Tourism & nightlife loops
- GPS-verified reporting
HCMC Metro Line 1 takeovers
We wrapped the first commercial train on Vietnam’s first metro line — 1.5M monthly riders and counting.
- Full exterior wraps
- Ben Thanh station domination
- In-train screens
03 Case in point
First brand on Vietnam’s first metro
For Panthera Bet’s Vietnam launch we secured the debut commercial wrap on HCMC Metro Line 1, paired with the Nguyen Hue LED spectacular and a 200-unit fleet flooding District 1 at peak hours.
×3.0
install growth in-market
9.6M
weekly footfall reach
31 days
brief to live
04 Coverage
Same team. Same standards.
One media plan can cover both markets — negotiated, produced and reported by the same fourteen people.
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